Our experts

  • Tom Bates
    Psychology

    Tom Bates

    WBA sports psychologist

    As well as helping develop the confidence and mental toughness of WBA's rising stars, the Baggies sports psychology expert has also worked with England schoolboys.

  • Get your season off to a flier
    Psychology

    Get your season off to a flier

    Make sure you're ready to hit the ground running with some cerebral training from West Brom's peak performance coach, Tom Bates

  • How heat and humidity affect the mind
    Psychology

    How heat and humidity affect the mind

    Stay mentally focused every time you feel the heat sucking energy out of your performance

  • Feed off crowd abuse
    Psychology

    Feed off crowd abuse

    Has the opposition’s solitary fan singled you out for a verbal lashing? Don’t let it get to you thanks to advice from West Brom’s peak performance coach, Tom Bates

  • Keeping focus in the last 10 minutes
    Psychology

    Keeping focus in the last 10 minutes

    Make sure you're switched on during the dying moments of the game with advice from West Bromwich Albion's peak performance coach, Tom Bates

  • Channel aggression positively
    Psychology

    Channel aggression positively

    Stay cool in the heat of the moment with advice from peak performance coach Tom Bates

  • Raise your game: Episode 5
    Psychology

    Raise your game: Episode 5

    West Bromwich Albion's peak performance coach, Tom Bates, opens our players' minds to the power of positive thinking

  • Optimist or pessimist?
    Psychology

    Optimist or pessimist?

    A positive, can-do outlook can be the difference between winning and losing. Which are you?

  • Ditch the hairdryer
    Psychology

    Ditch the hairdryer

    If you want want all three points, don’t blast your players – just give them a warm, fuzzy hug and watch them go...

  • Don't dwell on it
    Psychology

    Don't dwell on it

    Focus on what you can change, not the red card decision, 
says West Brom’s peak performance coach, Tom Bates

  • Put stress on ice
    Psychology

    Put stress on ice

    Need to shake off the winter blues? West Bromwich Albion’s sports psychologist Tom Bates tells you how to trick the mind